Helping UK creators turn content into income — with real-world experience, not theory.
My Story
I didn’t come into UGC as a filmmaker or someone with a team behind me.
I started on TikTok with nothing but a phone, no audience, and no clue what UGC even was.
Since then, I’ve:
- Produced over 1,000+ creator-led videos
- Generated over £120,000+ from TikTok Shop affiliate content
- Worked directly with UK brands like Zuto, PokerFace, Reformed, Music Magpie and more
- Built one of the fastest-growing creator networks in the UK
- Became officially listed as a leading TikTok CAP agency
- Helped creators transition from low-paying TikTok Shop content to proper paid UGC work
Everything I teach comes from actually doing it — not theory, not hype.
Why I Started Teaching UGC
When I first began, UGC felt confusing as hell.
The industry was full of:
- vague advice
- complicated jargon
- “gurus” who didn’t actually create content
- people selling fluff instead of steps
I wanted the opposite — something clear, simple, and honest.
That’s why I built the free beginner guide and the full paid guide.
Both are designed to give UK creators a straightforward path into UGC without the overwhelm.
What I Teach
My approach is simple:
No overengineering.
No pretending this is a 6-figure shortcut.
Just clear foundations that actually work.
I focus on:
- Beginner UGC fundamentals
- How to structure clean, simple creator videos
- How to create a portfolio that brands actually check
- How to speak to brands without sounding awkward
- How to turn TikTok Shop experience into paid UGC deals
- The basics of pricing and outreach
If you want clarity instead of chaos, you’ll fit right in.
What Makes Me Different
Lots of people talk about UGC.
Very few have:
- real brand experience
- real TikTok Shop numbers
- real content performance
- real agency-level understanding
- real insight into what UK brands want
- real volume of content created
I do this every day.
I’ve lived the trial and error, so you don’t have to.
Start With the Free Guide
If you’re brand new, the free guide breaks down the foundations in a clear, beginner-friendly way.